I've spent 20 years in marketing and business — building brands, growing sales, and learning what actually works.
Extracts.
We became the UK's leading CBD and functional mushroom brand — with 30+ industry awards to our name, including 3x winner Best CBD Award, 10/10 reviews in the Independent, and featured in every major newspaper and the BBC.
Without paid advertising.
Operating in a category where Google and Meta severely restricted advertising forced us to think differently. Every pound had to pay for itself.
Through a combination of PR, SEO, retail partnerships, email marketing, customer retention and relentless experimentation, Mindful Extracts achieved an average of 2.8x year-on-year growth, growing into one of the UK's leading CBD and functional mushroom brands.
Along the way, we secured nationwide listings with Holland & Barrett, Superdrug, WHSmith and Debenhams, proving that resourcefulness and smart strategy can outperform large marketing budgets.
building my
next venture.
A 100% natural alternative to Deep Heat and Voltarol, disrupting the pain relief marketplace and offering consumers a more conscientious choice.
We're currently finalising the formulations and testing, with a likely launch in Q3.
that, I work
with a small
number of
businesses.
I'm passionate about sharing what I've learnt — and giving others a shortcut to the growth it took me years to figure out.
a quick chat.
I only take on a small number of consulting projects each quarter.
If you're looking for practical, founder-led marketing advice, I'd love to hear what you're building.